This one-day course is an introduction to online PR and use of the social media marketing for your organisation.
This course is for all those who want to set up social media networks, who want to maximise their organisation's social media activities or who want to integrate social media within their existing marketing activities.
By attending this course, delegates will:
- Learn techniques to monitor positive and negative brand perception
- Understand how to utilise tools such as facebook, linkedin, twitter to grow their marketing and their organisation / business
- Explore ways to grow their organisation's online influence and reputation
- Discuss new ways to create new followers/clients
- Learn to build PR and social media strategies
Training Consultant: Sanjesh Sharma
As Director of New Ways to Learn and with over 18 years' experience in education and technology, Sanjesh is all about embracing change, making new and exciting things happen and about helping everyone better-understand the digital world we live in. As a father of two tech-savvy boys, he has crash-test dummies at his disposal 24-7. With his last 6 years as Assistant Principal at a flagship and multi-award winning Academy in Nottingham, Sanjesh has presented all over the world and focuses on how ICT can strengthen pedagogy, building on the role of the new technologies, in particular Web applications, Tablets, Augmented Reality and Gaming. As a BETT 2014 Finalist with their Paper Portal, New Ways to Learn is bringing technologies like Augmented Reality to schools and academies to create new experiences to engage parents and carers.