How Brussels works
RECENT DEVELOPMENTS IN THE EU POLITICAL PROCESS AND THE FUTURE OF LOBBYING
Join us on March 26/27 for the fifth EU Public Affairs conference in Brussels. We are looking forward to discussing recent changes in the Institutions and the latest strategies with you and our speakers from e.g. Coca-Cola, Dow Chemical Company or Unilever.
About the Host
Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources manage- ment, as well as public affairs. Through its cross-subject structure, Quadriga offers an education that meets the requirements of management, communications and public affairs.
Conference Content
Last year, the European Union underwent profound developments. The elections rearranged the top level of the European Commission as the Parliament chose Jean-Claude Juncker as their first elected president. With Juncker willing to establish an inter-institutional and mandatory lobbying register for Council, Parliament and Commission, the Commission's transparency initiative for TTIP and Lobbying is only the first step, with many more to follow.
While the first conference day will focus on strategies and campaigning, the second one will focus entirely on recent changes in the institutions and their impact on your daily work.
During the two-day event we facilitate interactions between lobbyists, political analysts and EU representatives who are ready to answer all your questions.
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Please click here to view the two-day programme. |
Conference Formats
KEYNOTE
The keynotes will get the conference started with an insight into how lobbying has transformed in the past few years and provide you with insights into the culture of trilogues.
BEST CASES
Listen to best cases from some of Europe’s best-known companies and how they manage to support their cause in front of the European institutions.
HANDS-ON WORKSHOPS
Experience the practical aspects of working in Brussels and collaborating with the European institutions in our workshops, which will be offered twice on the second day of the conference.
INFO SESSION
The info sessions will take you behind the stage at what might be the most important aspects in the institution’s life: finding new contacts and working together with officials from the EU.
Target Group
At our Public Affairs conferences we gather mid- to senior-level Public Affairs professionals from Brussels and the rest of Europe. Usually there is a good mix of locals and visitors and we welcome participants from about 20 different countries.
In order to allow for younger professionals to be at the same level we invite you in 2015 to our "Public Affairs in Brussels 101" session, clarifying some basics. This allows you to later focus better on the in-depth topics being discussed.
Learning Objectives
- Understanding the EU's new rules;
- Exploring new Public Affairs strategies;
- Finding solutions for a more transparent lobbying process;
- Getting to know over 100 PA professionals;
- Getting an insight into working with officials from the Council, Parliament and Commission;
- Learning how to build an effective PA plan aligned with company strategy;
- Finding the right approach in networking with the right people.
Build Your European Network
The Public Affairs Conference in Brussels is a great opportunity to interact with Europe’s best-known political analysts and European Union representatives while being updated on the latest developments in terms of lobbying, campaigning and legislative processes.
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Please download our brochure for further details and |