How Brussels works
Tools and techniques for successful lobbying
Join us on March 17/18 for the sixth EU Public Affairs conference in Brussels. We are looking forward to discussing recent changes in the Institutions and the latest strategies with you and our speakers from L'Orèal, Nike Inc., The Permanent Representation of Denmark to the EU, The Volkswagen Group and many more.
About the Host
Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources manage- ment, as well as public affairs. Through its cross-subject structure, Quadriga offers an education that meets the requirements of management, communications and public affairs.
Partners
About the conference
For most public affairs professionals, the fact that the idea behind the EU's recent transparency initiative has been to restore faith in the Union has not eluded them. But restoring faith is quite difficult to achieve just through the occasional “miracle”. Even more so against the backdrop not just of profound inter-institutional change, but also of dramatic political turmoil both on the national and international stage. One thing is certain: the co-dependencies of legislation and interest groups will continue their adaptation process under these new circumstances for the foreseeable future with undiminished intensity.
The first day of our conference will focus both on public affairs strategies and campaigning, but also on the structural value of a Brussels representation in corporate and national strategies. On the second day we will take a closer look at specific tools and methods, empowering you to improve the efficiency of your public affairs work.
During this two-day event we facilitate interactions between lobbyists, political analysts and EU representatives who are ready to answer all your questions.
Target group
At our Public Affairs conferences we gather mid- to senior-level Public Affairs professionals from Brussels and the rest of Europe. There is always a good mix of locals and visitors and we welcome participants from about 20 different countries.
In order to allow for younger professionals to be at the same level we invite you in 2016 to our "Public Affairs in Brussels 101" session, clarifying some basics. This allows you to later focus better on the in-depth topics being discussed.
Learning objectives
- Understanding the EU's new rules;
- Exploring new Public Affairs strategies;
- Finding solutions for a more transparent lobbying process;
- Getting to know over 100 PA professionals;
- Getting an insight into working with officials from the Council, Parliament and Commission;
- Learning how to build an effective PA plan aligned with company strategy;
- Finding the right approach in networking with the right people.
Please click here to view the two-day programme. |
Conference Formats
KEYNOTE
The keynotes will get the conference started with an insight into how lobbying has transformed in the past few years and provide you with insights into the culture of trilogues.
BEST CASES
Listen to best cases from some of Europe’s best-known companies and how they manage to support their cause in front of the European institutions.
HANDS-ON WORKSHOPS
Experience the practical aspects of working in Brussels and collaborating with the European institutions in our workshops, which will be offered twice on the second day of the conference.
INFO SESSION
The info sessions will take you behind the stage at what might be the most important aspects in the institution’s life: finding new contacts and working together with officials from the EU.
Please download our brochure for further details and |