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Westminster Advisers has been appointed to provide an integrated corporate communications and public affairs strategy for APCOA Parking, Europe’s leading provider of tailored parking solutions.

The agency is an award-winning independent public affairs and communications agency with sector expertise across healthcare, energy, property, technology and significant experience in the transport sector. The appointment comes as the Government prepares to set out its motoring and parking reforms, and as local authorities continue to face budgetary pressures.

APCOA will be working on a retained basis with a team of consultants led by Account Director, Lizzie Wills and Director, Marc Woolfson.

Dominic Church, Managing Director of Westminster Advisers commented: “We’re delighted to be working with APCOA Parking at a particularly important time for transport policy. The Government is poised to set out its motoring and parking reforms, and the localism agenda continues to gain momentum as local authorities face budgetary pressures. We look forward to ensuring that APCOA, as a market leading parking provider, has a strong voice in this debate.”

Kim Challis, Managing Director of APCOA Parking in the UK & Ireland, said: “APCOA Parking is excited to be working with Westminster Advisers. Their brief includes advising APCOA on our corporate communications strategy, and political and policy issues. Their appointment comes at an important time, not just for APCOA but for the wider parking industry as a whole. We’ve been impressed by Westminster Advisers’ dynamic team of consultants, and we’re looking forward to working with them in the months ahead.”