About this Event
Learn how government might approach rebuilding the economy after Covid-19, what sectors it might support and how to use public affairs to make your case to decision-makers
In this 15-minute webinar, Orbit Communications Director, Graeme Downie, and Account Manager, Alastair Stewart, will describe the apparent thinking behind the Scottish Government’s support for businesses so far and what indicators it gives for how they will be decide future initiatives.
Graeme and Alastair will describe the fundamentals of a public affairs campaign to help you make your case to government and secure policy changes that will help your business or organisation.
Key content:
- Indicators of the strategy behind government decisions on support so far;
- How government decision-making works and who influences it;
- The role of effective public affairs and how to make your case to key influencers;
- How to build a broad coalition of support and demonstrate you are a key sector for the future economy and society;
- A framework of a campaign to successfully make your argument to decision-makers.
ABOUT THE SPEAKERS
Graeme is a Director at Orbit Communications with over 20 years of experience managing crisis and reputation communications for major organisations, including tourism, food & drink and renewable energy sector.
Alastair is an account manager at Orbit Communications, creating public affairs strategies and messaging opportunities for clients including PLATFORM_, CALA and Queensberry Properties. He is a member of the CIPR and the PRCA.