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The shortlist for the 2015 CIPR Excellence Awards, the public relations profession’s longest running and most prestigious awards scheme has been announced. This year’s awards attracted over 600 entries from a broad range of public relations sectors, with over 100 different organisations making the list. Over a third of all shortlisted entries were made by organisations and individuals based outside of London. PubAffairs is proud to be a Sponsor of the Awards. The CIPR Excellence Awards night will be held at Old Billingsgate, London, on Wednesday 3rd June 2015 and tickets are now available.

Creative public relations agencies Tin Man and Hope&Glory lead the way each receiving six shortlist nominations across multiple categories, with Tin Man making the shortlist for Outstanding Small Public Relations Consultancy. Competing to be recognised as the Outstanding Large Public Relations Consultancy will be Brands2Life, Hotwire, Lansons and Pegasus.

Shortlisted entrants from across the 28 categories will now be put through their paces by up to four expert category judges at panel interviews, hosted at the CIPR in London.

Presiding over a team of over 90 judges from across public relations, marketing, business and the creative industries, this year’s CIPR Excellence Awards Chairs of Judges are Paul Mylrea Chart.PR FCIPR, Past CIPR President and Director of Communications at the University of Cambridge, and Sandra Macleod FCIPR, Founder and CEO of Mindful Reputation.

Paul MylreaCommenting on the shortlist announcement, Paul Mylrea said “Everyone who has made this year’s shortlist should feel extremely proud of getting this far. The standard of entries continues to improve year on year, demonstrating an increasingly vibrant public relations profession. It is the next stage of the process; the face-to-panel interviews that really sets the CIPR Excellence Awards as a standard-bearer, above any other international public relations awards”.

Full CIPR Excellence Awards 2015 shortlist

Public Affairs Campaign

  • Campaign for Real Ale
    CAMRA's Pubco Reform Campaign
  • Cancer Research UK
    Campaign for plain, standard packaging of tobacco products
  • Freshwater and the League Against Cruel Sports
  • ICG (Insight Consulting Group) in Partnership with Camden Town Unlimited
    Securing Camden's Future
  • R3
    Personal insolvency solutions for 21st century debt
  • Westbourne Communications
    Justice Delayed Justice Denied

Corporate and Business Communications Campaign

  • Astellas Pharma EMEA
    2015 Astellas Innovation Debate
  • Cohn & Wolfe
    Scottish Widows: Centre for the Modern Family Putting Family at the Heart of Finance
  • Lansons
    Lansons for The Co-operative Bank: "Stabilisation and fightback"
  • MRM / Lancashire County Cricket Club
    Launch of the Lancashire County Cricket Club Cricket Bond
  • onechocolate communications
    Igniting a canned craft beer trend in the UK
  • Translink
    Translink Life's Better

Internal Communications Campaign

  • Aircraft Carrier Alliance
    One team delivering the nation's flagships
  • Aviva with scarlettabbott
    Aviva with scarlettabbott - The Big Koru Conversation
  • Cisco
    Our People Deal
    Act for Addaction
  • Lowell Group
    Lowell's FAIR Journey
  • Synergy Creative
    Engaging employees with a new vision, values and strategy

Consumer Relations Campaign

  • Atomic
    Having a #GreatWeekend with Budget
  • Clarion Communications
    Aunt Bessie's chicken v beef in the battle of the batter
  • Hope&Glory
    Barclaycard "Smart Ass"
  • Manifest London
    Hello My Name is Vladimir
  • Shackleton PR
    Diamond In The Sky
  • Tin Man
    The 'Real' Apple Store at Borough Market

Public Sector Campaign

  • Borders Railway
    New tracks, new journeys, new beginnings
  • City of Lincoln Council
    Say No To High Cost Borrowing Campaign
  • Kirklees Council
    Domestic Abuse Awareness: It's Never OK
  • London Legacy Development Corporation
    The opening of Queen Elizabeth Olympic Park
  • TMP
    Coventry City Council Recruitment of Social Workers Campaign
  • Yorkshire's local authorities
    Yorkshire's Tour de France Grand Depart

Corporate Social Responsibility Campaign

  • Cow
    MORE TH>N Return of the Green Cross Code Man
  • Hope&Glory
    Happy Ending Fairytales
  • Hope&Glory
    Landing the Eagles in the Media
  • M&C Saatchi PR
    Ocado: Britain's Next Top Supplier - Best Corporate Social Responsibility campaign
  • TVC Group
    TVC Group launched Tesco's new CSR initiative, Tesco: Eat Happy, into a challenging media environment.
  • Vodafone Group
    Vodafone Foundation: Connected Women

Diversity and Inclusion in Communications Campaign

  • Clarion Communications
    Pride London's #FreedomTo Campaign
  • HSBC
    HSBC Ability Stories
  • Purplefish
    Launch of Represent - Promoting Change for the Future and Building an Inclusive Creative Sector

Not-for-Profit Campaign

  • Alder Hey Children's Charity
    The Land of Remarkable People
  • Cow
    Send a Cow: The Most Important Meal of Their Lives
  • Surname & Surname
    Dogs Trust - Microchipping Campaign
  • Tin Man
    The 'Real' Apple Store
  • Unity
    Swing The Vote by Unity for vInspired
  • WaterAid
    WaterAid's "It's no Joke" Campaign

Healthcare Campaign

  • AXON Communciations
    Make Sense Campaign 2014
  • British Heart Foundation
    Nation of Lifesavers
  • Cohn & Wolfe / Boehringer Ingelheim
    Think. Act. Breathe. - Step out of the shadow of asthma
  • JPR
    Launching the Firefly Upsee
  • Southern Health and Social Care Trust
    CIPR Awards Healthcare Campaign - Look After Your Lungs
  • St John Ambulance
    St John Ambulance - The Chokeables

Integrated Campaign

  • ICG (Insight Consulting Group) in Partnership with Camden Town Unlimited
    Trainline Dot Gone
  • iris
    Launch of Robinsons SQUASH'D
    SSAFA's World War One commemoration 'Pack Up Your Troubles'
  • St John Ambulance
    St John Ambulance - The Chokeables
  • Transport for London
    Travel Behaviour Changes for Tour de France – Stage 3, Monday 7 July 2014
  • Unity
    The Look To Die For? Unity for Liverpool City Council

Global Public Relations Campaign

  • Atomic
    Having a #GreatWeekend with Budget
  • BT Global Services
    The Art of Connecting Global Business
    Always #LikeAGirl
  • Smarts Communicate
    Bushmills Live
  • Stein IAS
    Trelleborg Marine Systems - The performance people
  • Vodafone Group supported by Golden Goose PR

Issues or Crisis Management

  • Department of Health, NHS England, Public Health England
    Ebola Health Communications
  • DFID
    Communicating the UK Government's response to the Ebola crisis in Sierra Leone
  • Lansons
    Lansons for The Co-operative Bank: "Stabilisation and fightback"
  • PLMR
    Seizing the media narrative in response to BBC Panorama
  • Red Consultancy
    Where Is Your Line?
  • Vodafone Group

Automotive Campaign

  • Brazil
    INDEPENDENT WITNESS: Revolutionising the insurance industry
  • Frank PR
    Hotel VW California by Frank PR
  • HPS Group
    Bridgestone Presents: MotoGP Club 46 - meet the ultimate MotoGP champion
  • iris
  • Performance Communications
    Citroën #ParkingHero: An integrated campaign by Citroën bringing parking skills to life with Arsenal FC
  • Tin Man
    Unlock Christmas with Avis

Low Budget Campaign

    BOTTLE launches beauty on a budget for Poundland
  • British Gas
    Beat The Meter Cheater
  • Cherish PR
    Go Crowdfund Britain
  • Good Relations
    B&Q: Dominating the headlines with Fifty Shades of Grey
  • Hope&Glory
  • Shackleton PR
    Diamond in the Sky

STEM Campaign

  • Albion Drive
    Launch of the Space: Hack the Space
  • Elsevier
    From Labs to Lives'; engaging a new generation in science
  • Hope&Glory PR
    Hands, Sands and Wristbands
  • Pagefield
    Lunar Mission One
  • Proof Communication
    Helping the Solar Cloth Company shine with £1 million crowdfunding success
  • Queen Margaret University
    Recipe for Success

Arts, Culture or Sport Campaign

  • Bell Pottinger
    Inala - launching a brand new international dance production
  • Good Relations
    Invictus Games – building support for our 'wounded warriors'
  • PHA Media
    Mast Walk Campaign
  • Speed Communications
    The Lucozade Sport Conditions Zone
  • The British Library
    Bringing together the four original surviving Magna Carta manuscripts
  • Working Word & National Trust Wales
    Special Places 2014

Best Use of Media Relations

  • Brands2Life
    Making Royal Ascot the front runner
  • onechocolate communications
    PLAYMOBIL: 40 Years Young
  • Shackleton PR
    Diamond in the Sky
  • Smarts Communicate
    Bushmills Live
  • Story PR
    Making waves in the media to break new ground in whisky PR
  • Unity
    #FollowTheFairies. Unity and Marks & Spencer (M&S)

Best Use of Digital

  • Branded3
    Transform: Brits, Boobs & Botox
  • Dynamo
    The Sweetest Mistake -
  • Mischief PR
    Farage Swings For Europe
  • St John Ambulance
    St John Ambulance - The Chokeables
  • Unity
    #FollowTheFairies. Unity and Marks & Spencer (M&S)
  • Unity
    Swing The Vote by Unity for vInspired

Best Use of Social Media

  • Chester Zoo
    Our Zoo
  • Cow
    #ThePussycatRiot: Cats Against Internet Censorship
  • Diabetes UK
    Diabetes Week 2014: i Can
  • Fever
    Face Fusion Challenge
  • Ketchum
    Gift Whisperer
    Always #LikeAGirl

Best Publication

  • Compass Group UK & Ireland
    Compass Group UK & Ireland - encompass
  • Cow & Visit York
    Smell York: The UK's First Scented Travel Guidebook
  • Hanover Communications/Napp Pharmaceuticals
    See Change: Think Pain Pain in people with dementia - a silent tragedy
  • NEST
    NEST insight 2014
  • Royal Bank of Scotland and beetroot
  • University of Derby
    Inspire, Innovate, Impact - The University of Derby Magazine

Best Event

  • 3 Monkeys Communications
    The Jacob's #SnackHappy Savoury Ice Cream Parlour by 3 Monkeys
  • Hope&Glory
    O2 Eureka! Gallery
  • PDSA
    PDSA Dickin Medal presentation to 'Warrior'
  • Tin Man
    1,000 kisses light up Borough Market
  • Tin Man
    The 'Real' Apple Store
  • TVC Group
    Eurostar celebrates its 20th anniversary with the unveiling of its new e320 train

Outstanding Young Communicator

  • Gemma Bell MCIPR
  • Jenna Henshaw MCIPR
    Transport for London
  • Lucy Willatt MCIPR
    The PR Office
  • Matt Dunn MCIPR
    Alder Hey Children's Charity
  • Stuart Mackenzie MCIPR
  • Valentina Kristensen MCIPR

Outstanding Independent Practitioner

  • Charlotte Rowland MCIPR
  • Chris Love FCIPR
    Love PR
  • Hilary Berg MCIPR
    Hilary Berg Consulting
  • Karen Tippett-Lehane MCIPR
  • Samantha Livingstone MCIPR
    Rumour Mill PR
  • Stuart Bruce FCIPR
    Stuart Bruce Associates

CIPR IoD Public Relations Director of the Year

  • Barbara Clark MCIPR
  • Bridget Aherne MCIPR
    Nottinghamshire Fire and Rescue Service
  • Ella Minty MCIPR
    Independent Practitioner

Outstanding In-House Public Relations Team

  • Alder Hey Children's NHS Foundation Trust
  • Diabetes UK
  • The City of Edinburgh Council
  • VisitScotland
  • Vodafone Group
  • Western Power Distribution

Outstanding Small Public Relations Consultancy

  • Cultural Communications
  • Genesis PR
  • Jargon PR
  • Popcorn PR
  • Smoking Gun PR
  • Tin Man

Outstanding Mid-Sized Public Relations Consultancy

  • Citypress
  • Harvard
  • M&C Saatchi PR
  • Man Bites Dog
  • Stripe Communications
  • Tangerine

Outstanding Large Public Relations Consultancy

  • Brands2Life
  • Hotwire
  • Lansons
  • Pegasus