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PLMR and Allison+Partners have announced the addition of global social media platform Reddit to their growing shared roster. As one of the top 10 social media brands in the world and one of the most visited websites in the UK, Reddit’s unique community-led platform brings together more than 430 million users all from over the world to connect and better understand the world around them.

“Reddit is a unique organisation dedicated to creating community and belonging. The platform helps people to better understand their world, and we are delighted to tell their story to a UK audience at a time when the power of community has never been more important,” said Jim Selman, Partner, Managing Director, UK + Ireland. “The addition of Reddit to our portfolio in Europe continues to demonstrate the increasing demands from clients for integrated storytelling, compelling content and engagement to create cut through.”

Anna Soellner, Director of Communications at Reddit added, “This is an exciting moment for Reddit as we expand into our first market outside the United States. The UK is home to our second largest user base and growing at nearly 64% each year. We are thrilled to join forces with Allison+Partners and PLMR as we look to fulfil our vision for our business and our community of users.”

Working with Reddit, Allison+Partners will be responsible for a multidisciplinary brief in the UK market that includes earned and owned strategies as well as a stakeholder engagement brief which will be handled by PLMR. The two agencies have worked closely together in recent years and this new brief will be yet another opportunity for these partners to bring their award-winning work together.

The work will be led out of the London office by Selman and Account Director Andrew Rogers. At PLMR, the work will be led by former special advisor to the Home Secretary Mo Hussein and Senior Account Director Simon Darby.

Hussein added, “Ensuring that technology transforms lives for the better by bringing people together, encouraging the exchange of ideas and driving innovation is extremely important in this era of unprecedented digital connections and opportunity. So, it’s incredibly exciting to be supporting Reddit, a pioneering organisation that is focused on doing this, to grow in the UK”.

The immediate focus of work for Reddit will be to position their products and services with UK brands and advertisers, with an additional secondary brief to increase awareness of Reddit amongst potential new UK users. Reddit is a significant addition to the agency’s client list in the UK, which includes such Malmaison, Hotel du Vin, Frasers Hospitality, Dow Jones, Discovery Communications, Dexcom, ResMed, Santander, and Shpock.