Overall purpose of the job:
Accountable for the BBPA’s high profile media coverage and expansion of its national media reach and influence. Proactively manage plan, and lead press activity, including the day to day running of the press office and developing relationships with journalists and managing the Communications Officer .
Responsibilities:
- Process complex issues swiftly and turn them into compelling yet fact-based narratives that resonate with a diverse range of audiences including politicians and the media;
- Build strong relationships with key stakeholders including members and collate innovative yet newsworthy case studies to help the organisation achieve its aims and wider objectives;
- Proactively engage with internal and external policy and public affairs colleagues to help the Director of Communications and External Affairs in delivering integrated PR and public affairs campaigns to maximise the BBPA’s political influence and media profile;
- Contribute to and lead the communications strategy for the diversity and inclusion agenda across the BBPA, its membership and the wider industry;
- Support the Director of Communications and External Affairs in the rebrand rollout and development of a new website for the organisation. And develop a forward-looking plan for the organisation’s digital presence including its website and social media channels;
- Curate and create branded and designed digital and printed assets to best showcase the BBPA and its work, liaising with external providers where necessary;
- Lead on curating compelling award entries and collating supporting evidence to enable the BBPA and its Chief Executive to gain recognition at a range of national awards;
- Responsible for the line management of the Communications Officer and building a communications team that grabs every opportunity to raise the organisation’s profile.
Skills required:
Leadership
- Sets agendas and objectives;
- Ensures people know what is going on and what they need to do;
- Is an agent of change;
- Clearly communicates business goals and objectives;
- Meets regularly with the team to keep them informed;
- Communicates clear consistent instructions to team members;
- Avoids changing own mind regularly in order to reflect others’ views;
- Treats team members fairly and equally.
Team Working
- Participates willingly, is a good team player does his/her share of the work;
- Shares information, ideas, and feelings, with team colleagues;
- Builds an open and co-operative relationship with colleagues;
- Shows sensitivity to others needs;
- Willingly help out others in times of work overload or in a crisis.