People prefer to buy products and services from organisations they trust. How do you build up and maintain that trust? Can you turn around a bad reputation? And whose responsibility is it anyway?
This webinar takes a fresh look at some of the fundamentals and examines the role of communications professionals in the process.
This is a standalone webinar, which will also act as a useful ground-breaker for those who wish to attend our full-day workshop on Reputation Management on 3rd July.
Magnus Carter, MCIPR
It will be led by Magnus Carter, MCIPR, whose work on risk issues and crisis management has led him to ponder why so many organisations are hung up on crisis planning rather than on identifying and managing the much broader, everyday risks to their reputation.
Magnus lectures and coaches in message development, media handling and issues and crisis management. Magnus was communications advisor to the Bristol Royal Infirmary Public Inquiry Team and has run crisis simulations for major transport operators, banks, utilities, charities, housing associations and local authorities. He is an approved speaker for the Academy for Chief Executives and a regularly tutors at Ashridge Business School.
By profession a journalist, he began his career with the Newcastle Evening Chronicle, later working as a freelance for national newspapers and then in broadcast news and current affairs. Posts held include Intake Editor of Independent Radio News, senior correspondent Thames TV News, and Group Head of News GWR Radio. For several years he taught on the postgraduate Broadcast Journalism Diploma at the University of the West of England, where he is now an Associate of Bristol Business School.