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Training & Professional
Courses Calendar

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The PRCA are offering a course for those who would like to gain an insight into public affairs work.

Attendees will gain:

  • A comprehensive introduction into the discipline of public affairs
  • Practical advice on lobbying, within an ethical framework
  • Knowledge of where to source key information
  • An understanding of parliamentary processes

Who should attend

This workshop is aimed at those just starting out in public affairs, or those with up to two years experience. It is also suitable for public relations professionals who want to get an overview of public affairs as a distinct discipline.

What attendees will learn

  • Parliamentary and political monitoring
  • Information sources - online
  • Information sources - hard copy
  • Basic political stakeholder map
  • Basic Parliamentary procedure
  • Regulation and ethics
  • Networking


Attendees will receive a copy of the presentation. 

About the trainer

Lionel Zetter has worked for the Media Information Group and Political Research & Communications International.  He was MD of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, before selling the company to Dods Parliamentary Communication Ltd. He was Deputy Chairman of Dods until the end of 2007, and is now an independent public affairs consultant.

Politically Lionel has chaired two Conservative Associations, and worked at Conservative Central Office. He has also been a general election agent, and stood for the Conservatives in Edmonton in 2005.

Lionel is a Fellow of the CIPR and a Fellow of the Royal Society of Arts.  He is also a member of the NUJ.  He was President of the CIPR in 2007, and is also a former Chairman of the Government Affairs Group.  He has written and spoken widely on public affairs, politics and public relations, and made frequent media appearances.  He has written a book on political campaigning, and is currently writing a book on lobbying. He has spoken, taught and lectured widely on the subjects of politics and public affairs.

More Information & Course Enquiries

For more information about the event, delegate fees and to book your place please visit our website.

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