MRM, the multi-disciplined public relations consultancy, has been appointed to drive Generation Rent’s campaign to deliver change for tenants through the Consumer Rights legislation that today began its journey through committee stage in the House of Lords.
Generation Rent is seeking to strengthen deposit protection for tenants, as well as tenants’ rights. Campaigning with private renters, the organisation is aiming to improve the rental market with “professionally managed, secure, decent and affordable privately rented homes”.
Director of Generation Rent, Alex Hilton, said: “The affordability, security and conditions crisis in housing is driven by a basic market failure; a fact to which the political elite is wilfully blinkered. MRM’s understanding of the financial policy landscape is second to none, and we believe that we’ve found a partner who can help us get a fairer deal for those who rent”.
Head of Public Affairs, Havard Hughes, will lead the MRM team. Commenting on the campaign, he said: “Housing policy has risen inexorably to the top of political agenda and we are excited to be helping Generation Rent make a difference for tenants. The growing rental community faces a range of challenges made worse by the state of the present law. Government and the regulatory community needs to better understand the implications of their decisions for housing tenants”.