99% of press releases go straight in the bin or 'trash' folder. How do you give yours the best chance of getting used? Find out in this webinar.
Colin Kelly
Your host, Colin Kelly, is a former journalist and he's packed this webinar full of tips and techniques you can use to get better results from your press releases. From headlines to quotes, and how to go about sending a release to a journalist, you'll take plenty away from this session and have the opportunity to ask questions.
Workshop aim
This workshop will show you how to write effective news releases that communicate your organisation's messages and help to build their reputation.
Who should attend?
Suitable for new writers or experienced professionals looking to produce sharper news releases that get printed.
What to expect
- practical exercises and examples
- group discussions
- a highly participative workshop limited to 12 delegates.
Workshop objectives
Participation in the workshop will provide you with the knowledge to:
- identify stories and write news releases of genuine interest to journalists
- understand what makes a story
- develop a journalistic writing style that's easy to read
- write successful headlines and intros
- use strong quotes to add value to your message
- create stories when there's nothing new to say.