A dedicated programme for public relations practitioners in challenging times Resources are being cut back and competition for attention and share of mind of your target audience is changing and becoming more intense. It can be harder to reach different groups. To overcome this challenge you need to think differently, come up with new ideas in new situations, quicker, faster and with better results.
‘Better PR results by transforming your creativity’ is a specially designed event for PR practitioners in house or in consultancy. It enables you to spend a day working on your live work problems while at the same time acquiring new skills, processes, and techniques.
Each delegate will have a special workbook containing a range of creative tools to take back to their workplace. The course will enable each delegate to work up new campaign or programme ideas. The course aims to inspire, enthuse, and empower delegates to achieve more with less.
Trainer
Andy Green
Andy Green has written seven books on creativity and brand communication, including ‘Creativity in Public Relations’, which have been translated into eight languages. He was awarded 'Outstanding PR Practitioner of the Year 2013/4' by the Chartered Institute of Public Relations.
He is the author of the CIPR’s ‘Innovation & Creativity Toolkit’.
He has worked with blue chip companies around the globe facilitating, training, coaching and mentoring innovation, creativity, brand story-telling programmes using Action Learning processes.
Andy is a Fellow of the Chartered Institute of Public Relations (CIPR) and Royal Society for Arts, manufactures and Commerce. He received the CIPR’s prestigious Sir Stephen talents Award for services to training and development. He is also an Associate with Working Word Communications in Cardiff, a director of the Wakefield Media Centre, and lecturer at Cardiff University’s Masters in Global Communications.