CIPR NW is delighted to host a masterclass on insight into evaluation for social media and PR campaigns.
Having worked hard to plan and deliver your PR activities, it is vital to invest some time in evaluating the overall success and the impact brought to your organisation or your client.
The event presents a great opportunity for PR practitioners to hear first-hand tips and hints on how to demonstrate impact with social media and digital evaluation as well as how award-winning campaigns successfully evaluate their work.
Hear from Anna Wilson and Wendy Moran, the two leading experts in their own right, who will be examining evaluation techniques for two different PR activities. Anna's session will walk you through the fundamentals of social media and digital evaluation, showing how you can weave this into your PR analysis and demonstrate a meaningful impact for your clients.
Wendy will explore evaluation in a range of award-winning CIPR campaigns and reflect on what good evaluation looks like.
You'll come away from the event knowing:
- How to measure against specific digital objectives
- The most apprpriate tools to use (free and paid for)
- Evaluation/measurement criteria and formats
- How to select the right statistics to look at
- How to create a simple evaluation plan that tells you everything you need to know
- How practitioners evaluate when budgets are tight
- How award-winning campaigns evaluate their work
At the event non-members will have the opportunity to receive a special discount code to allow them to join the CIPR without paying the joining fee. This event contributes 10 points towards your programme of Continuous Professional Development (CPD).
Trainers:
- Anna Wilson
- Wendy Moran