This course is intended for organisations and individuals in the public and private sector who have limited public relations capacity.
This course is intended to equip participants with the ability to interact confidently with the press. The course will teach participants how to get in contact with the relevant media personnel.
The course will enhance participant's understanding of the media and how it works, so they will be more informed and will be able to aid their organisations and employers about media messages.
At the end of the course participants will be familiar with every aspect of the media and will have the ability to place information in the public domain, to reach as wide an audience as possible.
They will:
- Understand how the media works and which sections are relevant to them
- Have studied, assessed and written press releases
- Know how to prepare their organisation for a higher press profile
- Be able to add key media people to their contacts book
Speaker:
Hilaire Gomer - Training Consultant
Hilaire Gomer has been a journalist most of her working life. She has written over a wide range of topics and issues for newspapers and for journals, but she specialises in financial writing and has written for all the broadsheet newspapers' business and financial pages. She loves to write - good clean copy which gets a message across. It's a bonus if she can pass on some of her knowledge of, and enthusiasm for, the media.