This workshop provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.
Who should attend?
Suitable for practitioners who want to learn how SEO techniques can gain greater visibility for their PR content; or who now have responsibility for running or commissioning investment in SEO.
What to expect
- case studies and real world examples
- live demonstrations of a variety of SEO tools
- a practical examination of what factors influence search result rankings.
Workshop objectives
Participation in the workshop will provide you with knowledge of:
- basic SEO concepts
- detailed examination of key factors that impact Google's search results
- keyword research tools
- tips and techniques for improving search result positions
- the impact of Google+ on search
- tools for tracking and monitoring the effectiveness of SEO activity.
Note: Delegates are advised to bring laptops/iPads with them on the day.
CIPR Trainer: Andrew Smith MCIPR
Andrew Smith MCIPR is Managing Director of escherman, a specialist online PR, SEO and analytics consultancy. With a career spanning 29 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world's biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint.
Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit email (1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PR blogging", he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics. He is also co-author of two bestselling social media books, Share This and Share This Too, and a member of the CIPR's Social Media Panel.