Struggling to get your organisation noticed during COVID-19? Find out how good stories can make a difference in times of crisis.
About this Event
In times of crisis, negative news stories dominate the column inches and the air-time of our media. As a result, organisations often struggle to receive the coverage they might want or need.
Good news stories represent a critical pathway to get noticed, get heard and have your businesses' voice heard in an unprecedented media cycle.
In this 15-minute discussion, Account Executive Ariadna Roca and Account Manager Alastair Stewart will share how Orbit Communications has already helped clients get noticed during the COVID-19 outbreak and other crisis.
Through this discussion, you'll be able to examine:
- Why it is relevant for organisations to get their voice out there during COVID-19
- Where and how to find relevant stories that will make it to the news and the public
- How to define your messages and your target audience
ABOUT THE SPEAKERS
Ariadna is an account executive at Orbit Communications and has previous experience at helping clients engage with their communities and target audiences by creating PR and communications strategies for clients like LOVE Gorgie Farm, Dawnfresh and Lovell.
Alastair is an account manager at Orbit Communications with extensive experience in creating PR, public affairs and communications strategies for a wide range of clients. He is also a frequent columnist in The Scotsman and the Edinburgh Evening News and a member of the CIPR and the PRCA