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Rud Pedersen Group, one of Europe’s fastest growing public affairs and strategic communications firms, has entered the UK market by establishing an office in London.

Jon AaronsJon Aarons has been hired to spearhead the initiative from Sard Verbinnen, where he successfully led the growth of the US consultancy’s European business, after many years in global leadership roles at FTI Consulting. A specialist in cross-border reputation management, Aarons brings deep experience over three decades of transactions and campaigns in multiple global markets. He is a past President of the UK’s Chartered Institute of Public Relations.

CEO and President Morten Rud Pedersen said: “The UK is a key market for all of Europe, an essential component in supporting our clients with joined-up solutions to the critical issues they are navigating in today’s complex economic and political landscape. From our strong Nordic heritage and 20-year track record in public affairs, we have diversified and accelerated our geographic reach throughout Northern Europe, offering a unique combination of international scale and know- how.”

Jon Aarons commented: “The dislocations of Brexit and the pandemic have made the British market a more complex and challenging, although no less significant, place to do business. London remains an indispensable global centre for political, financial, corporate and media engagement. Having known and worked with Morten and the Rud Pedersen team for many years, I’m thrilled to come aboard now and play my part in its ongoing success.”

In addition to his role as Managing Partner of Rud Pedersen UK, Aarons will serve as Group Director for Strategic Development, working closely alongside Morten Rud Pedersen and the senior management team on the continuing growth and evolution of the firm.