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BECG has acquired software developer Crowd Technologies Ltd, giving the communications consultancy ownership of Crowd’s intellectual property in social media aggregation, management, publishing, engagement, analysis and reporting.

Crowd’s eighteen full time staff, including seven software developers, join BECG to deliver on its digital strategy to offer clients unique social media campaigning, digital engagement, crisis response, research, analytics and listening services. 

Crowd’s founder and CEO, James Leavesley, joins BECG as a Director and will lead on the Group’s social media strategy and product development providing expertise and innovation across all BECG’s agency brands, including Cavendish Advocacy.    

CEO of BECG Stephen Pomeroy said “Since the start of the pandemic, digital has moved from being increasingly important to an absolute necessity for campaigns to have maximum impact. This acquisition will give BECG’s and Cavendish Advocacy’s clients access to a bespoke digital public affairs campaigning platform that complements traditional engagement, all through their existing team of consultants.

Being able to respond to the agenda when it matters most had been imperative to our clients during these uncertain times. They will benefit from a digital campaigning platform that is ready to go, with public affairs professionals well versed in how to best utilise it to influence stakeholders and secure policy wins.”

James Leavesley, Crowd Technologies founder said “In BECG we have found the ideal acquirer to take Crowd to its next stage of growth. We share a conviction that a partnership approach across digital and social media communications will solve our clients’ challenges in new and innovative ways, and we are passionate about a UK-based company leading in this marketplace.

By accessing BECG’s funding, communications expertise, stakeholder networks, and existing technology capability we will accelerate both our core product, CrowdControlHQ, and the development of new digital solutions.”