College Green Group, a specialist public affairs and strategic communications consultancy based in Westminster, has announced the appointment of Andrew Credgington as its Lead Digital Campaigner.
Andrew is experienced in helping clients propel their online campaigns, bringing expertise in the strategic use of paid media, audience profiling and targeting, social media best practice, website curation, GEO and digital intelligence gathering. He has helped clients across industries including public affairs, financial services, defence, infrastructure, HNW, legal services and highly regulated products.
Before joining College Green Group, Andrew was a Director at Knox Digital and a Manager at CT Group. His appointment shows College Green Group’s commitment to delivering world-class strategic communication and public affairs campaigns, providing clients with data-led insights and opportunities to reach audiences with high-impact messaging through sophisticated digital tools.
Speaking on his appointment, Andrew Credgington said: "We live in a digitally connected world. Campaigns must be able to cut through the noise in order to reach the right audiences online. The opportunity to capture attention and deliver a message is narrow, so only the best online content, displayed in the right way at the right time will cut through. College Green Group understands this challenge and has invested in the best tools and expertise to make online campaigns as effective as possible. I’m excited to be working alongside experts who value the importance of quality digital campaigns and the high-impact results they can bring.”
Thomas Borwick, Director at College Green Group, commented: "Digital strategy is our heritage and Andrew’s expertise will further elevate our capabilities. Online campaigning is an area I have a personal passion for and we are continuing our investment in advanced tools and talent to offer our clients data-driven results. As the digital landscape evolves, we’ll continue to lead with innovative techniques that keep our clients ahead of the curve.”
Andrew’s move to College Green Group follows the recent appointment of George Beard who joined as Head of Public Affairs this year, building out College Green Group’s offering to engage with policymakers and political stakeholders.
College Green Group is located in the heart of Westminster, with extensive international experience, providing clients with strategies that integrate public affairs, communications, reputation management and creative campaigns.