College Group has announced that it is rebranding its operations under the new name Instinctif Partners. The new brand will encapsulate 20 of College Group’s current operations, including College Public Policy, across 12 countries.
Truth, College Group’s award winning strategic insight consultancy, will be the only one of the current operations not included in the rebrand.
The rebranding is effective as of Sunday 1 February, and will roll out to all outfits during February and March. The decision has coincided with the relocation of the company’s London office to 65 Gresham Street from Royal Mint Court.
One of the fastest growing international business communications consultancies in the world, the change will affect over 400 employees. Based in London, the organisation also has offices in South Africa, the Middle East, North America, Belgium, Russia and Australia.
Richard Nichols, CEO, commented: “This is a pivotal moment in our journey to becoming one of the world’s most successful international business communications consultancies, and reflects the significant growth and progress we have achieved in recent years. Indeed after recording double digit revenue growth in 2013, we have just enjoyed another record year.”
Regarding the new brand name, he added: “’Instinctif’ is a brand that we believe will work very well for us. It implies everything we are about: investing our insight, intelligence and understanding to help our clients increase their influence in a challenging world, allowing us to inform and enhance their reputations.”