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Sugar, sudoku and a starry night. All this and more in Incisive Health's summary of the week in health on Twitter.

From around the globe

  • We can learn a lot from Australia’s rollercoaster success in tobacco control (via @SimonChapman6).
  • An unusual case of reflex epilepsy, triggered by Sudoku (via @guardianscience).
  • How income can affect whether patients participate in cancer clinical trials - a new paper in JAMA Oncology (via @chadinabhan). 
  • Why people don’t shop around for healthcare (via @pash22).
  • @MarkLGoldberg’s son was born in a car on their way to hospital. He was still safer than if he’d been born in 21 other countries
  • Complex and moving. The story of identical twin boys - but one always knew she was a girl.

Stories of hope

  • Smoking and your lungs. Why it’s never too late to give up (via @stuartberry1).
  • Kim Phuc became the living symbol of the Vietnam War. Now lasers may help ease her burns.

And finally

  • Van Gogh’s Starry Night recreated with bacteria in a petri dish (via @USATODAYhealth).
  • The importance of proofreading writ large on a poster (via @docgrumpy).

In an NHS environment that is noisy, changing rapidly and where decision-makers are under intense pressure, policy communications need to be incisive to make an impact. Incisive Health knows how to cut through the noise and competing priorities to deliver results that enhance our clients' businesses and reputations and - ultimately - improve healthcare for patients.