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Purchase an Annual Subscription to Zetter's Political Companion (four issues) and get a copy of Lionel Zetter's Lobbying: The Art of Political Persuasion for free!

Take advantage of this fantastic deal for just £65.00 inc. p&p instead of the combined £104.99.

To place an order, simply click here. When ordering, please state that you saw the deal advertised through the PubAffairs network.

"Lobbying: The Art of Political Persuasion (Second Edition) examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:

  • The historical background to lobbying and the ethical and regulatory frameworks.
  • The mechanics of lobbying, and the techniques employed by lobbyists around the world.
  • The various types of lobbying and public affairs campaigns.
  • Advice on how to break into lobbying.
  • The procedure for appointing a public affairs consultancy.
  • How to use third-party advocates in support of a campaign."

The latest issue of Zetter's Political Companion (ZPC13) features:

  • Full details of the government reshuffle.
  • Full details of the opposition reshuffle.
  • An updated Whitehall section to reflect government reshuffle.
  • Updated political calendar.