The course is aimed at practitioners who want to develop their strategic public affairs and management skills with the aim of taking on more senior roles.
The course will focus on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates. This qualification is firmly rooted in practice - with senior PA practitioners involved in its development - and is also grounded in the latest academic thinking.
Once qualified, you can progress your studies with the CIPR Diploma and receive an exemption from the final unit of the course.
Graduates of the Public Affairs Diploma will be able to fast-track to become a CIPR Accredited Practitioner – a hallmark of your commitment to professional development.
The course is run in association with PR Academy.
- The impact the political environment has on the organisation
- The importance of engaging with political audiences to enhance reputation
- Emerging issues and trends that affect contemporary public affairs practice; the strategy and tactics of lobbying and campaigning and the theories underpinning the process
- Knowing when and how to engage in the political process and policy formation.
- How to leverage media and public affairs activities to shape the agenda, the importance of reputation management and its components
Winter 2014 start:
- Sat 1 Feb 2014
- Sat 1 Mar 2014
- Sat 8 Mar 2014 (optional half-day seminar on academic writing)
- Sat 22 Mar 2014
- Sat 26 Apr 2014
- Sat 10 May (tutorials)