Join the PubAffairs Network

Established in January 2002, PubAffairs is the premier network and leading resource for the public affairs, government relations, policy and communications industry.

The PubAffairs network numbers over 4,000 members and is free to join. PubAffairs operates a general e-Newsletter, as well as a number of other specific group e-Newsletters which are also available to join by completing our registration form.

The PubAffairs e-Newsletters are used to keep members informed about upcoming PubAffairs events and networking opportunities, job vacancies, public affairs news, training courses, stakeholder events, publications, discount offers and other pieces of useful information related to the public affairs and communications industry.

Join the Network

Training & Professional
Courses Calendar

< April 2019 >
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30

Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.

Event Type: Webinar

Places available: 50

Trainer: Nickie Aiken MPRCA

Event Overview

How attendees will benefit

Delegates will get an detailed understanding of how to shape the political agenda so at the end they will understand:

  • what different strategies and tactics are available to them, when they are most appropriate and the benefits of using them
  • the structures and institutions, how they work, who are the key audiences to target
  • examples of effective political campaigns, the key lessons to learn and what to avoid

Who should attend

This course provides attendees with the skills to put together and run a successful campaign and engage with political decision makers. It is for consultants and in-house lobbyists who want to improve their public affairs and campaigning skills.

What attendees will learn

  • Why try and engage the political agenda?
  • Examples of effective campaigns in the political world
  • Planning your campaign strategy
  • Understanding your audience and targeting the influencers
  • Different tactics to engage the political agenda
  • The common hazards to avoid
  • The Political Checklist

What materials attendees will receive

Attendees will receive the comprehensive course presentation which includes case studies and links to free sources of further information.

More Information & Course Enquiries

Costs (excl VAT) for Webinar Training:

Non-Member = £120
Member = £95

For further information and to book your place please click here.

Return to course list Back to top