Stakeholders are much discussed but commonly misunderstood and establishing strong relationships with them is key to any public affairs programme.
This course explains how to practice effective stakeholder relations. It clarifies the part played by stakeholder relations in public affairs and the various methods of engagement.
This course will help you identify the right groups and individuals relevant to your clients, and explain how to work with them.
Who should attend:
Anyone involved in stakeholder relations or anyone wanting to enhance their understanding of public affairs.
Attendees will learn:
- Definition of a stakeholder
- Definition of who isn’t a stakeholder
- Origins of the word ‘stakeholder’ and what it now means
- Brainstorm on identifying stakeholders for an identified organisation
- Working with your client on a stakeholder programme
- Which stakeholders to approach
- How to approach them
- What not to do
- Real-life example of a stakeholders programme
- What worked
- What didn’t work
- Learning to be pragmatic
- Practical exercise: compile and present a stakeholders programme
About the trainer:
Julia Fea is a communications specialist, providing a range of communications training. She spent 10 years as a political journalist at the BBC, in both radio and TV. Starting in local radio, she went on to report for the World Service. She helped launch BBC Two's The Daily Politics and This Week, and then produced for Radio Four's The World At One, PM and The World This Weekend. Her final position at the BBC was as Radio Four's political producer, where she provided political coverage to various outlets including Today. From 2009 – 2011, Julia worked on both the PA and PR teams at Grayling, working across several client areas and establishing the media training business. She now independently provides Parliamentary, media and presentation training to a range of clients.