The sponsorship deal follows Monday’s announcement that the PRCA has expanded its training offering in response to increased public affairs membership.
The sponsorship deal will provide funding for the PRCA PA Group, meaning it will be able to hold an extended number of events for the next twelve months. The first sponsored event will be the awarding of the Douglas Smith prize for best young public affairs professional of the year, which is currently being judged by the PA Group.
JFL had previously sponsored the PRCA’s inaugural public affairs pub quiz with YAPPC earlier this year.
Max Wiltshire, Senior Consultant at JFL, said of the agreement: "The PRCA is a leading voice in championing both the legitimacy and value of public affairs; it also plays a fundamental role in promoting diversity within the industry. JFL is a committed supporter of the PRCA's work and we are excited by the opportunity to sponsor the Public Affairs Group and support the work it does at such a crucial time for the sector."
Emily Wallace, Chairman of the PRCA Public Affairs Group, also commented: "This is great boost for the PA Group. Lobbying is front and centre of the political agenda, and our Group is actively engaged in promoting and standing up for the lobbying industry. Therefore it is fantastic at this important moment for the industry to have the support of JFL, which will allow us to do even more to stand up for our members working in Public Affairs."