This workshop establishes the importance of strategy in developing public relations plans and programmes and in implementing and managing public relations activities. Not only will you look at practical ways in which a PR strategy can be created, but you will see how public relations can become an integral part of corporate strategy.
About CIPR
Our one-day training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training.