A one day course for those who wish to better understand the structure of central government in England and learn how to effectively influence the formulation of policy. Attendees will examine in detail the role of both the civil service and parliament in the creation of new policies and law and campaigning strategies will also be studied - looking at who, when and where to engage with, to further their organisation's agenda.
By attending this course delegates will:
- Gain an in-depth knowledge about the structure of government
- Learn how to influence legislation through government, political parties or the civil service
- Develop techniques to use communications and media effectively at a political level
Speaker: Lionel Zetter - Senior Counsel, APCO Worldwide and Author of the Political Campaigning Handbook
“Lionel Zetter was born in Glasgow. He was educated at Berkhamsted School and the University of Sussex – where he got a BA Hons in History and an MA in Strategic Studies. During his career Lionel has worked for the Media Information Group and Political Research & Communications International. He was MD of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, before selling the company to Dods Parliamentary Communication Ltd, and senior Counsel to APCO Worldwide. He was Deputy Chairman of Dods until the end of 2007, and is now a Director of the Enterprise Forum, Managing Director of Zetter’s Political Services Ltd, Director of The European Azerbaijan Society, and Vice President of Public Affairs Asia.
Politically Lionel has chaired two Conservative Associations, and worked at Conservative Central Office. He has also been a general election agent, and stood for the Conservatives in Edmonton in 2005. He is a Fellow of the PRCA and of the CIPR and the Royal Society of Arts. He is also a member of the NUJ. He was President of the CIPR in 2007, and is also a former Chairman of the Government Affairs Group, and he is current Chairman of the PRCA Public Affairs Group. He has written and spoken widely on public affairs, politics and public relations, and made frequent media appearances.
He is author of the ‘Political Campaigning Handbook’, ‘Lobbying – the Art of Political Persuasion’ and ‘Blueprint – the Policies and Personalities of the Conservative Government’. He is also Managing Editor of Zetter’s Political Companion. Lionel was voted 2008 Personality of the Year by readers of Public Affairs News and in 2012 was given the Public Affairs News 'Outstanding Contribution' award”.