The aim of this workshop is to bring you up-to-date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.
About CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training.