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Following its launch in August 2014, the London-based communications consultancy MRM has continued the expansion of its public and regulatory affairs division with the hire of Brittney Parker. This appointment coincides with MRM’s admission to the industry regulatory body the Association of Professional Political Consultants (APPC).

Parker will bolster MRM’s grassroots campaigning, monitoring and research offering ahead of next year’s General Election. She joins MRM from The LIBRE Initiative where she was Virginia Field Director, spearheading grassroots outreach campaigns in the US. A graduate of The George Washington University, Parker has also been Communications Manager for and is a regular speaker and commentator on youth and minority outreach as well as social media strategy.

These announcements are accompanied by the news that MRM has expanded its client portfolio with new clients including Fund Expert, Building Societies Association, the Association of Financial Mutuals and Generation Rent.

Head of Public Affairs at MRM, Havard Hughes said: “MRM has built a reputation for being passionate about financial services. When we launched the division in August, we announced our ambition of setting a new benchmark for public affairs consultancy and challenging the established players. Our membership of the APPC confirms that we are, and intend to remain, at the leading edge of industry best practice.

“With the most uncertain General Election in a generation looming, we intend to ensure that the division continues to grow to respond to the challenges ahead. The financial sector constantly faces major challenges from aggressive regulation and knee-jerk political intervention. There has never been a better time for the financial services sector to engage in public and regulatory affairs to win its arguments in the court of public opinion.”