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Interel, one of the UK’s largest independent public affairs and campaigns consultancies, has appointed Mario Creatura, No10’s first Digital Special Adviser, to head up its Digital Unit. During Mario’s time in Downing Street between 2017 and 2019, he created the Prime Minister’s Digital Communications strategy and developed the cross-government digital campaigns operation with the Cabinet Office.

Mario Creatura will join Interel’s fast growing team after a record breaking year for the agency which included 20 new clients and double digit revenue growth. Mario joins Interel from Virgin Money on 1st February, where he was Head of Digital and Strategic Communications. He has also spent time working for Heineken, for the former No10 Chief of Staff, is a mentor to the Social Mobility Foundation and is a Conservative Councillor in the London Borough of Croydon.

Interel’s Digital Unit focuses on developing new campaign channels and will sit at the heart of Interel’s integrated communications offering. It will offer digital campaigning advice, social media strategy and website development among other digital services.

Mario Creatura, Head of the Digital Unit, Interel UK, said:

‘I am really excited to be joining one of the most tenacious, cutting-edge public affairs agencies out there who are redefining how public affairs is delivered in these new times. Digital skills need to be at the heart of every public affairs practitioner’s toolkit, an area Interel has been leading on. I hope to be able to bring my expertise of running campaigns from the heart of government to Interel’s wider offering.’

George McGregor, Managing Partner, Interel UK, said:

‘We are always looking for the best ways to ensure clients’ messages cut through in changing political environments. Optimal use of digital channels are an essential part of public affairs campaigning. Mario will be a boost to our integrated communications services and we are pleased to have the best in the business to help us strengthen our rapidly expanding digital offering.’