About the Role:
Joining us in this senior communications role, you will lead a team that will coordinate delivery of our stakeholder engagement, public affairs and customer communication strategy, helping the organisation prioritise and target our key customers and stakeholder groups.
You and your team will provide strategic advice, ensuring the agency focuses on the right relationships and issues. Working closely with the strategy, policy and our operational teams, your remit will range from mapping, prioritising and segmenting stakeholder groups, through to creating channel plans and engagement opportunities. You will also be responsible for the agency’s media handling strategy and customer communication activity.
A persuasive and authoritative individual, your proven talent for influencing others to achieve common goals will be at the heart of your success.
Responsibilities of the Role:
- Provide strategic advice to the chief executive, executive committee and other senior staff on external affairs;
- Build effective and proactive relationships and two-way dialogue with key organisations across the property and local government sector;
- Gather intelligence and analyse the effectiveness of external engagement to help inform current and future engagement strategies;
- Manage proactive and reactive media relations;
- Devise and deliver an integrated customer communications strategy, including running targeted campaigns; and support work to improve direct customer communications;
- Maintain and grow the Agency’s social media channels by devising innovative content that supports business and communications objectives;
- Establish common engagement principles and best practice to improve the quality of stakeholder engagement across the agency and its directorates;
- Manage and professionally develop a team of four communications professionals.
Essential Criteria
- A strong track record in a senior communications role with experience of external affairs, government relations and stakeholder engagement;
- Experience in driving evidence-based multi-channel marketing campaigns;
- The confidence to work alongside senior officials, strong influencing skills and the ability to prioritise and manage competing demands;
- Commitment to delivering world-class communications and championing best practice external engagement;
- Political awareness, understanding of wider government agenda and propriety issues;
- Excellent planning and organisational skills and proven ability to manage multiple projects and challenges.