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PLMR, the Westminster and Edinburgh-based integrated communications agency, has strengthened its property and built environment public affairs offering by acquiring one of the UK’s most successful specialist planning communications consultancies, Snapdragon Consulting.

Snapdragon Consulting was founded in 2010 by Rebekah Paczek and counts Jaguar Land Rover, Tarmac and several leading housebuilders amongst its client roster.

The Snapdragon team are based across three offices in London, Cambridge and Birmingham. The newly enlarged PLMR business will add Edinburgh to its operations. Their London team will move over to PLMR’s headquarters in Westminster at the start of October 2017.

PLMR Founder and CEO Kevin Craig said: “PLMR has watched and admired Rebekah and Snapdragon for several years. We have huge respect for their team of expert colleagues and what the business has achieved since its inception in 2010.  Our coming together with Snapdragon offers exciting opportunities for clients and colleagues alike. We love how they do business, how they seek to win new business, their integrity and their energy levels. We see huge similarities in how Snapdragon and PLMR try to deliver value for clients and we are incredibly excited to announce today’s coming together.

“Rebekah and her team have built a fantastic business. We are all looking forward to learning from them and enhancing what we can offer to our clients collectively.”

Rebekah Paczek, Snapdragon Consulting Founder, added: “PLMR’s ethos, reputation and its wide range of services, and its commitment to the Snapdragon team make this a fantastic move for Snapdragon and our clients. The excellent fit extends across the businesses, clients and staff and means it’s business as usual for my team and I – enabling us to continue to offer the same specialist service to our clients while also offering additional value and exciting new opportunities.

“This announcement is particularly timely because in recent years Snapdragon has increasingly been moving beyond pure planning projects to offer a full suite of communications services to built environment clients including PR programmes, social media projects, and public affairs campaigns. Coming together with PLMR will see that happen even more as we move forward.”

The announcement is the latest phase of PLMR’s plan to supplement continued organic growth by boosting core practice areas through specialist acquisitions with the agency open to making suitable further purchases in future years. Earlier this year, PLMR brought on board specialist education PR team, Mango Marketing.