Integrated communications agency, the PLMR Group, has achieved B Corp Certification, joining the global movement of businesses committed to using business as a force for good.
Certified by nonprofit B Lab, B Corp status recognises for-profit companies that meet rigorous standards of social and environmental performance, transparency and accountability.
There are now more than 10,000 B Corps worldwide and over 2,600 in the UK, including a number of PLMR’s clients such as Ella’s Kitchen, Pip & Nut and MOJU.
The B Corp certification process assesses an organisation’s performance on environmental, governance and community issues, as well as how it treats its customers and workers.
Additionally, as part of its score, PLMR was recognised for having an ‘Impact Business Model’, reflecting the nature of its client work for ‘Purpose-Driven and Underserved Enterprises’, with a significant majority of the Group’s revenues coming from organisations such as schools, universities, charities, healthcare providers, public sector bodies and renewable energy companies – as well as other B Corps.
The B Corp certification applies across the PLMR Group, including PLMR Healthcomms, PLMR Midlands and PLMR Genesis, and is valid for three years.
The announcement follows a strong year for the agency, which rose 20 places in the 2025 PRovoke Global Rankings, cemented its position amongst the PR Week Top 50, and has been shortlisted in three categories at the PRCA Public Affairs Awards next month, including large consultancy of the year.
Commenting on the process of becoming B Corp certified, Patrick Cousens, Board Director and Head of Energy and Sustainability at PLMR Group, said:
“Becoming a B Corp has been a longstanding ambition for the PLMR Group, and we are thrilled to have achieved this. This entailed a rigorous process which gave us a crucial opportunity to enhance our business, formalise our policies and processes, and engage our team.
“While certification is rightly something that we can all be proud of, our ambition is not to pat ourselves on the back, but to engage in a process to drive continuous improvement, and to help our inspiring client base to continue increasing their impact.
The new certification standards also expect B Corps to participate in government affairs and advocacy. As one of the country’s leading public affairs and communications agencies, we are really excited to join the community, and look forward to playing a full part in working with others to deliver positive change through campaigning and better business.”
Kevin Craig, Founder and CEO of PLMR Group, said:
“The B Corp certification reflects the kind of business we have always set out to build at PLMR – one that delivers excellent work for clients and creates a supportive workplace where colleagues can thrive, all while making a positive contribution to society.
“We know that communications can shape debate, influence behaviour and drive meaningful change. We look forward to contributing our perspectives to the B Corp community over the years ahead, and learning from others within it.”
Chris Turner, executive director of B Lab UK, says:
“We are delighted to welcome PLMR to the B Corp community. This is a movement of companies that are committed to changing how business operates and believe business really can be a force for good. We know that PLMR is going to be a fantastic addition to the community and will continue driving the conversation forward.”
